New branding & store concept

We’ve created a new visual language and retail experience, developing the brand to reflect customers growing expectations in the fast-paced fashion market.

The new concept elevates the Blue Age’s fashion credentials, with a flexibility of architectural design that allows the space to adapt to reflect the brand's ever-evolving offer. Alongside this, a new visual language was created which combines a palette of neutral colours and textural materials with expressive communications. This is a future-facing identity and retail language with scope to continually evolve.