New branding & store concept

Opening last week in Hayat Mall, Riyadh, is our latest partnership with Blue Age, a forward-thinking Saudi Arabian fashion brand.

Dalziel & Pow
By Dalziel & Pow
Posted 05. 02. 2024
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We’ve created a new visual language and retail experience, developing the brand to reflect customers growing expectations in the fast-paced fashion market.

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The new concept elevates the Blue Age’s fashion credentials, with a flexibility of architectural design that allows the space to adapt to reflect the brand's ever-evolving offer. Alongside this, a new visual language was created which combines a palette of neutral colours and textural materials with expressive communications. This is a future-facing identity and retail language with scope to continually evolve.

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This new direction embodies Blue Age’s attitude as a proudly Saudi Arabian brand within the global fashion community.

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