M&S launches

This November, M&S has undertaken their busiest ever month of store openings and renewals, which has seen 6 new stores and 3 store renewals opening, including 3 new ‘full-line’ stores in Birmingham Bullring, Lakeside Thurrock, and Manchester Trafford Centre.

It is great to see the new Clothing & Home concept we created is a key part of this strategy. Initially launched in Stevenage last year, and followed by the launches in Leeds, White Rose, and then Liverpool earlier this year, and now being developed and applied to this month's new launches and renewals.

We defined the new vision and concept to revitalise M&S's non-food experience, creating an experience that delivers on the brand goal to be, relevant, ownable, authentic and engaging. This new concept creates a flowing and engaging journey through Fashion, Footwear, Lingerie, Beauty, Menswear, Kids, and Home.