News

Lego: everything is NOT awesome

Following the recent Greenpeace campaign urging toymaker Lego to honour its environmental commitment and stop selling Shell-branded bricks, creative agency Don’t Panic has produced this withering video to promote the movement.

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By Kane Davis
Posted 14. 07. 2014
BLOG everything is not awesome 01

A great short video using Lego.

Following the recent Greenpeace campaign urging toymaker Lego to honour its environmental commitment and stop selling Shell-branded bricks, creative agency Don’t Panic has produced this withering video to promote the movement.

Beginning with beautifully shot scenes of Arctic animals and Inuits, set to a serene soundtrack, proclaiming “everything is awesome”, the movie starts off pleasantly. The mood begins to change when Shell-branded toys make an appearance. Overseen by a cigar-puffing fat-cat, drilling begins and the entire landscape is quickly enveloped by slick, black oil.

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