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KappAhl, Gothenburg

The new KappAhl flagship in Gothenburg is one of a number of recent store openings from the established Nordic fashion retailer. Dalziel & Pow, a leading store design agency.

Dalziel & Pow
By Dalziel & Pow
Posted 08. 01. 2015
NEWS gothenburg kappahl featureimage01

The new KappAhl flagship in Gothenburg is one of a number of recent store openings from the established Nordic fashion retailer. With this concept comes a complete change of brand perception with inspiration at the heart of the offer. The customer is encouraged to roam and discover a series of ‘rooms’ that house sub-brands and collections. We have created a warm and clean architecture, which is enhanced by a friendly, honest and playful tone of voice at all levels through branding, navigation and communications.

NEWS gothenburg kappahl generalimage02
NEWS gothenburg kappahl generalimage01

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