JYSK: bringing Scandinavian heritage to the fore

Dalziel & Pow has created an exciting new store concept for Danish furniture chain JYSK, curating the product offer to inspire customers. View it here.

Dalziel & Pow
By Dalziel & Pow
Posted 10. 12. 2015
NEWS horsens jysk featureimage02

Curated inspiration and a stronger Scandinavian identity define our exciting new store concept for Danish furniture chain JYSK. Debuted in Horsens, Denmark, we carried out a total redesign, from store planning to graphics to improve the customer experience across all 1,030 JYSK stores.

Organized into four clearly defined categories – Sleep, Home Accessories, Furniture, Service – the space has a more contextual, lifestyle-driven layout with inspiring VM sets that spotlight ‘Our choice’ from JYSK’s buyers.

NEWS horsens jysk generalimage01

Graphics play an integral role informing the customer’s journey through the ranges. There is a new suite of icons with a recurring speech bubble symbol and a useful quality rating system – basic, plus and gold. We’ve also created a suite of bespoke brand patterns for each department as well as heritage and service messaging.

NEWS horsens jysk generalimage02

The overall store concept is designed to be easily adaptable, for different European markets as well as varying collections or seasons. For example, garden furniture, one of JYSK’s most important categories, can be brought to the forefront of the space in summertime.

View our coverage:

Design Week
Retail Design Blog

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon