The Briefing

Issue 43

Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Leah, Michelle, Keith, Rich, and Lottie for these contributions.

Dalziel & Pow
By Dalziel & Pow
Posted 11. 04. 2022

March 26 was Air Max Day and this year Nike Japan created something special for the trainer’s 35th birthday – a 3D OOH campaign. A few of these videos have been doing the social media rounds but this one is pretty spot-on for the brand.

Screenshot 2022 03 31 at 18 11 00

‘Smell it and you can think it!’ – L’Oréal works with neurotech provider EMOTIV to trial EEG headsets that interpret your brainwaves to help choose your next fragrance. Mind boggled? Learn more here:

Scent Sation YSL Beaute
©L'Oreal / EMOTIV

Brands all want us to spend more time with them. In Dior’s new Paris flagship there’s a gallery space, a restaurant and Pâtisserie, three gardens, and a 200-metre guest suite. A beautifully designed place to simply get lost in.

Dior store voguebus photographer month 22 story inline 1

Wow, an exciting new retail concept launches in Madrid. Designed to act as a theatrical stage with constantly changing elements so people will always find something different. One word… ‘Wow.’

Https hypebeast com image 2022 03 external reference wow madrid store details info 002

Lastly, a potentially controversial development in London – the MSG Sphere – gets approval. It’s billed as “a state-of-the-art music and entertainment venue that will pioneer the next generation of immersive experiences.” Cannot wait, unless you live next door.

Screenshot 2022 03 31 at 18 09 33
©MSG Sphere

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