Welcome to the latest edition of The Briefing, a little inspiration highlighting innovations, news, and insights that have caught our eye. Thanks to Leah, Michelle, Keith, Rich, and Lottie for these contributions.
March 26 was Air Max Day and this year Nike Japan created something special for the trainer’s 35th birthday – a 3D OOH campaign. A few of these videos have been doing the social media rounds but this one is pretty spot-on for the brand. https://bit.ly/3j9GLTT
‘Smell it and you can think it!’ – L’Oréal works with neurotech provider EMOTIV to trial EEG headsets that interpret your brainwaves to help choose your next fragrance. Mind boggled? Learn more here: https://bit.ly/3uE5Nj8
Brands all want us to spend more time with them. In Dior’s new Paris flagship there’s a gallery space, a restaurant and Pâtisserie, three gardens, and a 200-metre guest suite. A beautifully designed place to simply get lost in. https://bit.ly/3NBZy7Z
Wow, an exciting new retail concept launches in Madrid. Designed to act as a theatrical stage with constantly changing elements so people will always find something different. One word… ‘Wow.’ https://bit.ly/3uBLnY4
Lastly, a potentially controversial development in London – the MSG Sphere – gets approval. It’s billed as “a state-of-the-art music and entertainment venue that will pioneer the next generation of immersive experiences.” Cannot wait, unless you live next door. https://bit.ly/3DqGOUz