March 26 was Air Max Day and this year Nike Japan created something special for the trainer’s 35th birthday – a 3D OOH campaign. A few of these videos have been doing the social media rounds but this one is pretty spot-on for the brand. https://bit.ly/3j9GLTT

‘Smell it and you can think it!’ – L’Oréal works with neurotech provider EMOTIV to trial EEG headsets that interpret your brainwaves to help choose your next fragrance. Mind boggled? Learn more here: https://bit.ly/3uE5Nj8

Brands all want us to spend more time with them. In Dior’s new Paris flagship there’s a gallery space, a restaurant and Pâtisserie, three gardens, and a 200-metre guest suite. A beautifully designed place to simply get lost in. https://bit.ly/3NBZy7Z

Wow, an exciting new retail concept launches in Madrid. Designed to act as a theatrical stage with constantly changing elements so people will always find something different. One word… ‘Wow.’ https://bit.ly/3uBLnY4

Lastly, a potentially controversial development in London – the MSG Sphere – gets approval. It’s billed as “a state-of-the-art music and entertainment venue that will pioneer the next generation of immersive experiences.” Cannot wait, unless you live next door. https://bit.ly/3DqGOUz

See more of our regular 'Briefings' here - https://bit.ly/3rylWGs