Rethinking jewellery retail to encourage discovery
We partnered with QWEEN, India's first self-discovery, 100% natural experiential luxury jewellery brand to conceptualise and design QWEEN's upcoming retail stores in Bangalore and Delhi.
Our partnership represents an important milestone in QWEEN’s mission to move beyond traditional, transactional jewellery retail. It aims to create environments that remove intimidation - the category’s biggest barrier - and instead make stores welcoming and approachable, encouraging customers to explore freely without pressure or judgement.
Read the full article here: https://www.prnewswire.com/in/news-releases/qween-partners-with-london-based-global-design-studio-dalziel--pow-to-shape-a-new-era-of-jewellery-retail-in-india-302675035.html