Read our latest blog. Our perspective on influencing shopper behaviour. Dalziel & Pow, a leading retail design agency, UK.
We are pleased to present our first research paper – Influencing Shopper Behaviour – an evolution from our previous ‘Thoughts on’ features. We have gone beyond behavioural observations, bringing the shopper front of stage, listening to and understanding their needs before deciphering what this means for retailers today.
This paper provides an in-depth analysis of shopper behaviour and purchasing psychology, serving as the foundation when challenging design innovation and the true meaning of shopper satisfaction in UK retail today.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...