We have been proud strategic partners of Google since October 2024.

Working closely with their EMEA in-store experience team, we partnered with Google to reimagine its retail presence.

This included refreshing the look and feel of Google’s existing EMEA retail toolkit as well as introducing new experiential touch-points to showcase and engage consumers with both Gemini AI features and the recent Pixel 10 launch.

The new shop-in-shop concept has launched across third party retailers in Amsterdam, Rotterdam, Portugal, Prague and Paris, setting the stage for the brand’s EMEA retail rollout of 100 new stores, with 16 stores now open.

These new interactive spaces provide customers with a physical experience to explore the full Google ecosystem – from the range of Pixel smartphones to watches and earbuds.

Looking ahead, Google is set to expand its retail presence further, with more store openings planned across Europe in 2026.

This is just the start of our relationship with Google and we look forward to sharing more of our work together soon.