A new brand identity and 16 new idents have been created for Film4 by ManvsMachine. Various locations have been used in the UK and US with different endings for each ident. These idents have a great mechanic which speaks to the old days of film and reels. The camera pans straight down to reveal exactly the same scene just with the next stage of the ident before slowing down again to reveal the final logo.
For the full article go to http://www.creativereview.co.uk/cr-blog/2014/september/film4-rebrand
There is even a great behind-the-scenes video
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