Our South Korean beauty flagship, Etude House, has been nominated for a Popai Award in the Flagship & Store category! The Popai Awards are a showcase for those dedicated to achieving excellence in-store, they are a symbol of creativity, innovation and best practice – a hallmark of excellence that provides the benchmark for success and the catalyst for continuous improvement.
We transformed the flagship store of South Korean cosmetic label Etude House to reflect its new brand positioning. Unveiled in May 2017, the Myeong-dong flagship store, is presented as an interactive beauty destination, the “House of Color Play”, where customers can be creative with cosmetics. Bringing a sophisticated, confident attitude while staying true to the brand’s playful spirit, it expresses Etude House’s refreshed “Sweet Dream” philosophy. The enhancements include digital interactions, a revamped store façade and a cohesive brand identity for Etude House.