We created a fully immersive experience in Madrid in collaboration with Google, celebrating the power of the imagination for Google Pixel 10.

We designed a multi-sensory immersive experience, located on one of the city’s most famous streets, at Espacio Movistar de Gran Vía.

The experience - which runs for one week until May 15th - invites people into The Cube, an in-store playground with LED screens that fully cover three walls, as well as the floor and ceiling, fit with immersive surround sound.

The experience takes the visitor on a unique sensory journey that showcases the extensive capabilities of the Pixel 10’s multiple features, including its camera and Nano Banana, Gemini’s powerful AI image generation and editing model.

Visitors to The Cube will be able to see and step right into a floor-to-ceiling scene-scape of motion graphics featuring ‘beautiful and fanciful’ AI creations, created with Google Veo 3.1.

These creations are brought to life within real street scenes and iconic local Madrid landmarks, all photographed especially for the experience on the Google Pixel 10.

The experience features a series of three breathtaking scenarios, starting with a multitude of marshmallow-like balls cascading through the Plaza Mayor before they are overtaken by a bright pink dust storm, out of which emerges a giant, charging pink hippo.

The second sees an extravagant profusion of flowers and butterflies taking over the area around the beautiful Temple of Debod. The third introduces a dramatic rainbow rainstorm over the lake in Retiro Park, where the giant water droplets are transformed into an abundance of silver rubber ducks bobbing on the water alongside a fabulously gigantic version of themselves.

The Cube experience celebrates the limitless potential of imagination and creativity, showcasing how the new Google Pixel 10 and AI can unlock entirely new forms of storytelling and create immersive worlds of beauty, playfulness and possibility. Designed to spark curiosity, joy and surprise, it pushes the boundaries of what’s possible.

Ed Nelson, Creative Director at Dalziel & Pow, said: “This was an amazing opportunity to create joy with a high-profile brand activation that explores the full creative potential of AI. As well as letting our imaginations run free, it was also important to retain the premium quality that Google is known for; it’s been quite an adventure to navigate the infinite possibilities of AI and the joy it can bring.”