We partnered with Taco Bell to bring its brand values and ‘Live Más’ mantra to life through a fresh, modular retail concept.

Drawing inspiration from the clean lines of Mid-Century Modern architecture, particularly California’s Case Study Houses with the Eames House as a key reference, the design balances efficiency with identity. It is crafted for speed and scalability while remaining unmistakably Taco Bell.

The concept integrates digital service innovation in a way that feels both logical and human, guiding the customer journey with clear and intuitive touchpoints. Designed with scalability at its core, it can adapt seamlessly - from the smallest kiosk to the most ambitious drive-through.

From striking, high-impact graphics to flexible, adaptable seating, the interior aesthetic is as bold as the exterior, designed to flex across a wide range of customer experiences, from a quick five-minute stop in New York to a family gathering in Delhi.

We are thrilled to see the concept now being rolled out - enhancing the estate, increasing revenue, and reducing construction costs across Taco Bell sites globally.