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The Contagious Billboard

It’s great to see advertising and digital media working well together. Creative agency Lew Lara/TBWA created an interesting and engaging experience in São Paulo underground.

Angelica araujo headshot
By Angelica Araujo
Posted 28. 05. 2015
Contagiousbillboard

It’s great to see advertising and digital media working well together. Creative agency Lew Lara/TBWA created an interesting and engaging experience in São Paulo underground.

The Contagious Billboard is a digital display that triggers a yawning epidemic. The brand Café Pele is on a mission to prove that yawning is infectious.

Medium coffee 21

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