In partnership with Diageo, we developed a global retail toolkit for Don Julio, which is being rolled out across travel locations globally. 

Our goal was to translate the brand’s rich heritage and updated visual identity into an authentic, aspirational physical experience.

By blending traditional Mexican hacienda architecture with a refined, modern material palette, we created a space grounded in origin yet suited for a global audience.

At the central discovery table, shoppers are invited to explore the full Don Julio portfolio - from classic variants to distinct flavor profiles - through an intuitive, self-guided journey.

Bespoke gifting and personalisation elevate the retail experience beyond the product, turning every purchase into a memorable, shareable moment.