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Our brand, our story

Being asked to work on the new identity for D&P was super exciting. We felt proud to be given the opportunity to have a say in creating a brand for a company looking to the future.

Dalziel & Pow
By Dalziel & Pow
Posted 18. 06. 2015
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Five words to describe our brand:

Eclectic
Evolving
Playful
Confident
Unique

Being asked to work on the new identity for D&P was super exciting. We felt proud to be given the opportunity to have a say in creating a brand for a company looking to the future.

It took three months to create the identity, starting with workshops and ultimately launching at our summer party.

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The hardest briefs are always your own and so we had to make sure we kept everyone engaged. There were high expectations to meet.

We worked as a mixed team of designers across all disciplines, hidden away in a room nicknamed the ‘Yellow Cube’. Pressured, creative, dynamic and a little hot at times, we created everything together. We think everyone knew what was going on, but we wanted to keep the launch a nice surprise. That said, David Dalziel says this is the worst kept secret ever!

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The biggest meltdown moment was when we got the print quotes back – it’s fair to say we got a little carried away when specifying papers and inks! We regrouped, refocused and, in the end, arrived at something really unique.

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The highlights were having the creative freedom to experiment, making new friends, and seeing everyone’s faces when we unveiled the new identity.

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The results are surprising but definitely us. We’re happy that from the workshops right through to the outcome it’s been consistent.

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A key part of the concept was to create a brand that everyone feels part of. This is just the start. We want everyone to get involved and make their mark on this brand.

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