Michelle Bower

Creative Strategist. Client therapist. Part-time doodler.

6 ways to engage customers in an increasingly contactless world

With shifting patterns in consumer behaviours, we’ve identified some key challenges that brands need to tackle in order to stay relevant.

By Michelle Bower

Posted 15. 07. 2020

Opinion

Is your brand a painkiller, vitamin or candy?

Answering this simple question is key to prescribing the most effective antidote to meet your customers' needs and ensure the longevity of your business.

By Michelle Bower

Posted 12. 05. 2020

Opinion

Why's it so hard to shop fragrance and is it possible I’m overthinking it?

When it comes to perfume shopping, it can be hard to find 'the one'. Our Associate Director of Creative Strategy, Michelle Bower, contemplates what makes the decision so difficult.

By Michelle Bower

Posted 17. 12. 2019

Opinion

We’re in a new era of experience - what’s changed?

In the current consumer landscape, experience wins. But what are the forces driving its importance?

By Michelle Bower

Posted 31. 10. 2019

Opinion

Experiences we love – New York, May 19

We’re putting the spotlight on New York for this special edition of Experiences we love. We recently spent some time in the city and now we’re back to report on some of our favourite experiences, including CAMP, Made by We, C...

By Michelle Bower

Posted 30. 05. 2019

Opinion

The General Sto-re-telling

What can brands of all sizes learn from the evolving narrative of The General Store and the communities in which they thrive? A former Saturday-girl’s personal obsession with small stores and the big lessons they have to shar...

By Michelle Bower

Posted 17. 07. 2018

Opinion

Forget Millennial Pink it’s all about Gen Z Yellow!

Associate Strategy Director, Michelle Bower, tells us why her favourite colour yellow is the new rival to millennial pink.

By Michelle Bower

Posted 30. 10. 2017