It is quite refreshing to see a car manufacturer helping to tackle road safety for bikes, and whether this is a PR stunt or actually a new product, it seems like a great idea.
Ultimately it is not the only issue with bike safety and by know means solves the issue entirely of bike accidents all over the UK and the world but it is a great step in the right direction.
The technology behind the paint is very interesting in that it is invisible by day but glows an luminance white colour when headlights hit the paint.
Below is a comparison of cyclists in and out of headlights.
For a more in-depth look at LifePaint, you can go to Creative Review.