We worked with UAE based optical company, Vision Industry, to position and design their new brand. With the ambition to offer the very best in both eyecare and optical fashion, we worked to clarify the brand’s unique vision and purpose.

We created the new brand identity with a clean, contemporary visual language that balanced technical precision, craft, and fashion.

A range of brand patterns were created, based on how the eye perceives light and dark. Used across all marketing and collateral these create an ownable identity that reinforces Vision Industry's optical credentials.