Twinings
Re-establishing passion and authority with a multi-sensory brand experience
With over 300 years of history we created a new chapter for this iconic flagship location for Twinings at 216 Strand that celebrates the provenance, process, rituals, and love of tea that Twinings has been synonymous with since its inception at this location in 1706.
FROM A HISTORIC TEA SHOP TO A MODERN-DAY, SENSORIAL BRAND STORYTELLER
As a reimagination of London’s oldest store, the Twinings flagship brand experience is designed to engage with customers’ natural curiosity, with rich, multi-sensory storytelling accessed through interactive touchpoints. We revealed hidden stories from Twinings’ unique journey over the years, focussing not only on their rich heritage, but also on innovation, wellness, lifestyle and ethical sourcing.
RICH, IMMERSIVE STORYTELLING THAT ENGAGES WITH CUSTOMERS’ NATURAL CURIOSITY
A bright and uplifting shop floor allows customers to browse and engage with the Twinings brand at their own pace, whilst a darker and more intimate space is reserved for personalised masterclasses.
Sensorial stories create longer-lasting memories and meaningful interactions with brand ambassadors
“This extensive redesign will give all our visitors a chance to better understand the skills and good work we do at Twinings." – Stephen Twining, Director, Twinings
