Total Sport, Connected and Immersive

What we did:
Experience Strategy & Ideation, Customer Experience Strategy, Omnichannel Strategy & Journeys, Format Strategy, Retail Design from boutique to flagship, Communications Design

The Challenge

Sportano is a start-up and digital-led brand for whom we were tasked to create their first physical store experience, connecting its online offer with a new experiential flagship experience, to better connect, engage and serve its customers.

Sportano6 Sportano 53 Sportano2

Our Approach & Solution

This is an innovative new proposition offering a showrooming experience alongside fast and convenient digital fulfillment, and in-store order and collect services. The offer includes Outdoor, Cycling, Soccer and Team Sports, Tech, Winter and Water Sports, and more, from the smallest accessory to large-scale, high-value equipment. Throughout the space are a variety of test and trial experiences and services across Bike Fitting and Servicing, Equipment Rental and Repair, Outdoor Activities, and a compact Cafe for increased dwell time.

The design is robust, with an almost factory feel, contrasting with a layer of interactive, environmental, and promotional digital messaging that supports the brand story and customer journey.

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street

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