Effortless inspiration for life
To create a design vision and store concept to revitalise the non-food experience, creating a concept that delivers on the brand goal to be, relevant, ownable, authentic and engaging.
The concept features key anchors, beauty, home fragrance and footwear all have a very distinct identity, created with the use of a very natural palette of complimentary materials. Brands and Sub-Brands are featured across all departments, helping the visitors navigate the space.
The space is flexible, with a very consistent approach to perimeter merchandising across all product groups and a series of stand-out moments centre floor that create the drama. There is an emphasis on service, with enhanced fitting rooms and the introduction of self-serve tills to deliver an effortless experience.
“ Oh and the new M&S in Stevenage is outrageously good” Noel Gallagher