Leroy Merlin

The home of solutions - making DIY dreams a reality

Client:
Leroy Merlin
What we did:
Experience Strategy & Ideation, Customer Research & Profiling, Customer Journey Mapping, Brand Strategy, Communications Design, Wayfinding & Signage, Retail Design from boutique to flagship, Format Strategy, Concept Rollout, Touchpoint Innovation, Retail Formats Design
Awards:
Retail Design Institute

The Challenge

Leroy Merlin is a French home-improvement and gardening retailer operating in 13 countries. While its large out-of-town stores have long been known for comprehensive ranges, the brand needed a new store concept that offered customers more than just materials - they wanted to create an educational experience.

Leroy Merlin panel2

The Solution

We created a brand-new concept for Leroy Merlin - a ‘store of solutions’ that gives customers everything they need to complete their DIY projects. The newly-built 100,000 sqft store in Le Havre, France not only sells materials and tools, but also provides the support, inspiration, services and education to make their DIY dreams a reality.

Visitors can read around their project in the design library and refuel in the cosy café. Engaging children is important to the brand so lively illustrations were used throughout the customer journey, at children's eye-level to delight smaller shoppers.

Leroy Merlin store design 6

Awards

Retail Design Institute International Store Design 2015
Large-Format Specialty Store Winner

What people are saying

Dalziel & Pow brings education to the heart of DIY with a striking ‘Push for Posh’ warehouse concept for Leroy Merlin.” Matthew Brown
echochamber

We’re dedicated to helping brands make meaningful connections with people.

Let's chat
arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon

Show:
Searching...