Google

Digital empowerment for all

Client:
Google
What we did:
Research & Insights, Customer Experience Strategy, Communications Design, Brand Spaces & Workspace, Format Development
Where
Across the UK

The Challenge

In 2017, Google announced an altruistic initiative to help 100,000 people in the UK find a job or grow in their career by offering free digital skills in over 200 towns and cities. To do this, they needed the right space. We were brought in to help create several Digital Garages.

Google Garage 1

The Solution

The Digital Garage offers training across a broad range of computing topics and these services are available for all - from those who have absolutely no digital skills, to professionals wishing to enhance their careers with more advanced knowledge such as online marketing or even coding. We designed a welcoming environment focusing on face-to-face interaction and created a suite of communications to support Google’s inclusive message.

A space that adapts

The environment is fully flexible and adaptable for different locations and store sizes. The modular framework features vibrant pegboard panels that create spaces to accommodate any combination of one-on-one conversations and small workshops.

Local touches

On the pegboards, brand content is mixed with large-scale graphics and products inspired by the store’s locality, making the Garages feel relevant, approachable and fun.

Open and inclusive

Transparent sliding screens in Google's trademark colour palette replace traditional physical barriers to create a sense of privacy while retaining the store's open atmosphere.

Breakout spaces

The Garage has multiple seating areas that students can use freely, creating a drop-in atmosphere where everyone is welcome to chat to digital experts.

Community events

The flexible space can accommodate larger groups for talks and community events.

GOO0240 H

What people are saying

Even walking past the shop attracted my attention. I felt cool just walking in to find out what Digital Garage was all about.” Geneve Corion
Google Garage Student

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

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