Tailored to the modern Indian woman, Coyu aims to help break down the complexity and fragmentation of Indian fashion while offering a diverse collection of products, to empower individuals to express their style and creativity.

We partnered with Coyu to craft the retail experience for its 6000 sq ft. Gurugram store - A curated, creative and ever-changing premium retail space that can house over 50 handpicked fashion labels, featuring a regular rotation of styles and trends.

We crafted the architecture of the store to create intrigue and moments of delight around every corner, all centred around the brand’s core philosophy of ‘Joy of the Find’.

The tone of voice is poetic and present throughout, found on glazing, walls and flooring, subtly guiding the customer. Brand stories and provenance are prioritised, new drops are celebrated, giving the customer a sense of ‘I found it first here at Coyu’.

A combination of digital projection, screens, oversized logos, and unexpected signage tells the story of featured brands. Six spacious trial rooms, a dedicated lounge area, in-house tailoring and a gourmet coffee station create an exclusive yet welcoming ambience.

The layout has the capability to be ‘refreshed’ to keep the store vibrant and engaging, with 20% of the space reserved for emerging brands.