- Client:
- Argos
- What we did:
- Retail Strategy, Customer Journey Mapping, Retail Design, Communications Design, Digital Content, Content Creation, Motion Graphics, Format Strategy, Concept Rollout
- Where
- Across the UK
- Awards
- Brand Impact, Retail Week & more
The Challenge
Argos is a brand steeped in nostalgia and novelty. However, its store experience was becoming outdated among tech-savvy customers. The difficult truth was Argos needed to lose its old hallmarks to progress. But there were dilemmas: how much loyalty is based on nostalgia? And what would happen if we got rid of the pens?
Our approach & solution
We created a new concept for Argos, covering everything from the environment and digital content to in-store communications and tone of voice. There was a notable gap between the way customers shopped at Argos in-store and online, so we made sure the space was more digitally integrated - from the shop front and targeted promotions through to browsing and purchasing.
To complement its new omnichannel stores, Argos needed a cohesive digital identity to animate its shop-floor screens. We created content for the retailer alongside a strategy and template for them to use in the future. The content was to showcase different seasonal and category promotions or be used to take over the whole store by displaying one impactful brand story.
