Argos

A digitally led experience

Client:
Argos
What we did:
Retail Strategy, Customer Journey Mapping, Retail Design, Communications Design, Digital Content, Content Creation, Motion Graphics, Format Strategy, Concept Rollout
Where
Across the UK
Awards
Brand Impact, Retail Week & more

The Challenge

Argos is a brand steeped in nostalgia and novelty. However, its store experience was becoming outdated among tech-savvy customers. The difficult truth was Argos needed to lose its old hallmarks to progress. But there were dilemmas: how much loyalty is based on nostalgia? And what would happen if we got rid of the pens?

Argos service

Our approach & solution

We created a new concept for Argos, covering everything from the environment and digital content to in-store communications and tone of voice. There was a notable gap between the way customers shopped at Argos in-store and online, so we made sure the space was more digitally integrated - from the shop front and targeted promotions through to browsing and purchasing.

To complement its new omnichannel stores, Argos needed a cohesive digital identity to animate its shop-floor screens. We created content for the retailer alongside a strategy and template for them to use in the future. The content was to showcase different seasonal and category promotions or be used to take over the whole store by displaying one impactful brand story.

ARG0263 XL2

Awards

Brand Impact Awards 2015
Retail category winner
Retail Week Interiors Awards 2014
Best use of Design with Technology In Store and Design Team of the Year
Popai Awards 2014
Gold Award in Flagship & Store Category
Internet Retailing Awards 2014
Internet Retailing in Store winner

What our client says

We had a challenging time frame to deliver this highly complex project and it has been a truly collaborative journey from the start, with the D&P team providing support, fresh thinking and creativity in abundance. Our digital stores are one of the most exciting developments for Argos in our 40-year history as we transform our business to be digitally-led, and represent the exciting possibilities for the digital and physical retail offer working together.” Roger Hubbard, Argos Format Development Team

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

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