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We’ve created a community-focused concept for Nationwide, to revitalise local branches across the UK. Breaking from the often impersonal, austere feel of mainstream banks, humanity, openness and connectivity are foremost in the new Nationwide spaces.

Where, When

Across the UK; 2017

About the client

The largest building society in the world, Nationwide provides financial services both directly, and through around 700 branches. Nationwide is a major provider of both mortgage loans and savings in the UK, as well as personal banking.

A bit more detail

Nationwide recognises that today’s customers want the choice and convenience to do what they want, wherever they are, at the touch of a screen. It believes, however, that while technology provides convenience, it’s Nationwide’s people who shine, and this has led to the investment in future branches and the staff within them. Our concept brings staff to the forefront, by removing the physical barriers of closed counters and providing more open spaces, with a choice of places to serve members.


Integrating physical and digital connections to reflect the changing banking landscape, the 4C design concept allows customers to choose their own pace and level of interaction. The four clear service zones include: Conversation, Convenience, Community and Consultation – and are all designed to transform the way in which Nationwide serves communities.

We understand the importance of face to face, and that's why over the next few years we're investing in our network, to upgrade our branches, ensuring we're in the right place, with the best services to meet our members' changing needs.
Richard Newland, Director of Branch & Workplace Transformation, Nationwide

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5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117

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