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Windfall Natural opens second store

The brand expands its brick-and-mortar footprint with a new location on Northcote Road.

Dalziel & Pow
By Dalziel & Pow
Posted 24. 01. 2020
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Wellness retailer Windfall Natural recently opened its second store in London’s Clapham Junction.

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We worked with the brand in 2018, designing a new concept for the original store’s move to a larger site. The redesign positioned the Turnham Green store as a brand flagship with room for an extended product range, more product storytelling and regular events, reinforcing the brand’s trusted reputation and loyal local community.

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Windfall Natural epitomises ‘new retail’ – personalised, connected, relevant, useful and hospitable; more than just a shop. It reflects key shifts in the healthcare landscape, which has become less pharmaceutical and more driven by lifestyle, with a human touch and playful design aesthetic.

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Like the first store, the new Clapham site will be home to various experiences such as workshops and talks led by wellness industry experts. The concept was created to evoke a traditional apothecary trader with abundant stock and timber-framed racks. Communications are low-tech and personal, with a combination of handwritten blackboards and timber light boxes for navigation.

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New to this location is a private meeting space with comfortable furnishings. The room will be used for consultations where customers can chat to staff about their wellbeing needs and receive tailored advice and product recommendations.

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