News

Wildcraft: bringing the great outdoors in store

Dalziel and Pow has designed a new multi-sensory experience for Bangalore-based brand Wildcraft, bringing the great outdoors in store. Learn more here.

Dalziel & Pow
By Dalziel & Pow
Posted 20. 02. 2015
NEWS bangalore wildcraft featureimage
NEWS bangalore wildcraft generalimage01

We’ve been briefed by Bangalore-based brand Wildcraft to design a new store concept that brings the emotional experience of exploring the natural world to life.

Wildcraft was started by a group of adventure sports enthusiasts in the late 1990s with the aim to inspire the country’s urban middle classes to rediscover an affinity with the great outdoors.

The creative idea is focused around ‘Sensorial Awakening’ – the space created is as much about exciting and informing curious customers as it is selling functional gear and apparel. Expect to see rope ceilings, real foliage, gobo lighting and full-scale graphics of jungle scenes, all of which create a camp-like atmosphere.

The build is currently underway at two sites, JP Nagar and Koramangala, Bangalore, with the Nagar store set to open its doors on 20th February.

Read LBB coverage

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon

Show:
Searching...