A long-established resident on London’s Regent Street, Timberland approached us to design a new concept that showcases the brand’s retuned identity.
Set across two floors, the 5,000sqft space continues to stock the full men’s, women’s and children’s collections, with a dedicated Footwear area and a brand experience room where shoppers can customise their purchases on-site.
All elements of the store are handmade. Sustainability, authenticity and heritage have been key principles within the design, which features repurposed construction elements and recycled materials to create a stylish and atmospheric environment.
“It’s been a great couple of years for Timberland, we have celebrated our 40th anniversary and with that milestone came the transition from outdoor performance to outdoor lifestyle brand. We’re more focused on style than ever, and just as in touch with our New England roots. The new look Regent Street store celebrates this change and allows our customers to enjoy Timberland in a unique environment, designed to convey the complete brand experience,” says Timo Schmidt-Eisenhart, President of Timberland EMEA