Opinion
The smell of retail
How can brands differentiate themselves from the competition by using scent? We look at how scent can be influential in the whole retail experience.
By Angelica Araujo
Posted 21. 04. 2014
How can brands differentiate themselves from the competition by using scent? We look at how scent can be influential in the whole retail experience.
With a heightened focus on health & wellbeing during the pandemic, we've been thinking of ways for brands in the healthcare space to better connect with their audiences. And not to forget the imminent launch of Amazon Pharmac...
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...
