Opinion
The smell of retail
How can brands differentiate themselves from the competition by using scent? We look at how scent can be influential in the whole retail experience.
By Angelica Araujo
Posted 21. 04. 2014
How can brands differentiate themselves from the competition by using scent? We look at how scent can be influential in the whole retail experience.
Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes masked bar staff at Mr Fogg's, 30-second soap from Lush, a creative queuing initiative from Asda and a new format store from Sézan...
