Samsung shop-in-shop

We were briefed to create a 150sqm shop-in-shop in Selfridges London for Samsung.

Dalziel & Pow
By Dalziel & Pow
Posted 31. 03. 2017
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Continuing our six-year relationship with Samsung, we were briefed to create a 150sqm shop-in-shop for the brand in Selfridges London. Inspired by its setting, the design has a more fashion and lifestyle focus, and the cross-category concept brings all of Samsung’s products (TV, Audio, IM, VR, headsets, phones and wearable tech) together for the first time.

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Every product is on and ready to demo, with content- rich design and product stories, and the flexible space can be changed overnight for launches. With its emphasis on cutting-edge products and personal service, this unique destination has become a benchmark for Samsung’s future retail concepts.

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