News

Samsung shop-in-shop

We were briefed to create a 150sqm shop-in-shop in Selfridges London for Samsung.

Dalziel & Pow
By Dalziel & Pow
Posted 31. 03. 2017
SAM0971 P
SAM0903 P 1

Continuing our six-year relationship with Samsung, we were briefed to create a 150sqm shop-in-shop for the brand in Selfridges London. Inspired by its setting, the design has a more fashion and lifestyle focus, and the cross-category concept brings all of Samsung’s products (TV, Audio, IM, VR, headsets, phones and wearable tech) together for the first time.

SAM0971 P

Every product is on and ready to demo, with content- rich design and product stories, and the flexible space can be changed overnight for launches. With its emphasis on cutting-edge products and personal service, this unique destination has become a benchmark for Samsung’s future retail concepts.

SAM0913 P

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon

Show:
Searching...