Press

Samsung Global installations

Dalziel and Pow worked with Samsung to create a new clear, scalable proposition to showcase in its R&D Lab at Samsung’s headquarters in Suwon, South Korea.

Dalziel & Pow
By Dalziel & Pow
Posted 23. 01. 2015
NEWS south korea samsung featureimage

Every year, thousands of retailers worldwide re-fit their shop floors to frame the latest range of Samsung products. The nucleus of all this activity is the R&D Lab at Samsung’s headquarters in Suwon, South Korea. But while subsidiaries come from across the globe to view the live test site, there’s much disparity in how the examples are interpreted back home.

We worked with Samsung over the summer to create a new clear, scalable proposition to showcase in the lab. The challenge was to boost uniformity across all territories while recognising the variety of retail spaces that need to be accommodated.

Our solution was a modular design that subsidiaries are able to easily update year on year, and adapt to their offer and needs (the selection and size of TVs sold in a store in Chicago might be very different to one in Chennai, for example). Effectively a ‘kit of parts’, it comprises a number of wall bays and islands onto which everything from shelving to background vinyls and POS signage can be slotted in or clipped on. Everything is flexible. This eliminates the need for retailers to build a series of bespoke units annually at their own cost, bringing a significant saving.

NEWS south korea samsung generalimage01

The first phase of an ongoing project, it’s now being trialled in the R&D lab. Watch this space for more exciting developments as the project evolves…

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon