Press

Reggiani; brand launch at Light + Building

Reggiani is currently showcasing its new identity at prestigious trade show Light + Building 2016 in Frankfurt. Read more about the rebrand and stand here.

Dalziel & Pow
By Dalziel & Pow
Posted 15. 03. 2016
NEWS frankfurt Reggiani featureimage
NEWS frankfurt Reggiani generalimage01

We’re delighted to have worked on a fresh new brand identity and positioning for Italian lighting company Reggiani, which marks a new chapter ahead of its 60th anniversary next year.

Reggiani is currently showcasing its new identity at prestigious trade show Light + Building 2016 in Frankfurt. We developed the brand pavilion to position Reggiani as a pioneering lighting brand and showcase new products, visualising the transformative effect of lighting design on spaces and experiences. Individual products are showcased on gallery-style plinths and brought to life through digital animations, while a beacon-like projection screens the bespoke brand film to visitors.

Full story to follow.

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon