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Reggiani; brand launch at Light + Building

Reggiani is currently showcasing its new identity at prestigious trade show Light + Building 2016 in Frankfurt. Read more about the rebrand and stand here.

Dalziel & Pow
By Dalziel & Pow
Posted 15. 03. 2016
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We’re delighted to have worked on a fresh new brand identity and positioning for Italian lighting company Reggiani, which marks a new chapter ahead of its 60th anniversary next year.

Reggiani is currently showcasing its new identity at prestigious trade show Light + Building 2016 in Frankfurt. We developed the brand pavilion to position Reggiani as a pioneering lighting brand and showcase new products, visualising the transformative effect of lighting design on spaces and experiences. Individual products are showcased on gallery-style plinths and brought to life through digital animations, while a beacon-like projection screens the bespoke brand film to visitors.

Full story to follow.

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