This is a really exciting project, and here is some more about the project from @johnniewalkerprincesstreet
‘Offering limited edition bottlings, exclusive liquids, merchandise and a personalisation custom studio, the space goes beyond traditional retail, using visual theatre and storytelling to take shoppers on an immersive journey into the world of Johnnie Walker and whisky.
Welcoming walk-in high street customers as well as visitors who take a tour of the whisky experience, shoppers can customise their bottles with engraving and bespoke label printing services at the personalisation area. Guests will also be able to bottle their own exclusive liquid only available at the Edinburgh shop.
The experiential store caters to whisky connoisseurs and novices alike, with staff on hand to give expert advice as well as a unique interactive flavour activity which matches customer’s preferred tastes and scents to their perfect whisky profile. Enthusiasts can explore and shop an incredible range of rare and exceptional whiskies as part of its whisky treasure chamber.
That’s just the tip of the iceberg, there will be so much more to discover when we open our doors this summer.’
We couldn't agree more - so pleased to be involved in this exciting project, and we too cannot wait to be able to enjoy and experience this space in person later this summer.
Keith Ware is once again judging at the VMRD Awards.
We’re looking for a Senior Creative Strategist to join us.