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Primark’s urban sanctuary opens in Madrid

Primark's impressive new flagship has opened in Madrid. Designed by Dalziel & Pow, the space is made complete with immersive digital design. More here.

Dalziel & Pow
By Dalziel & Pow
Posted 15. 10. 2015
NEWS madrid primark featureimage

We’re very excited to see Primark’s new flagship open in Madrid today.

Based on the concept of an urban sanctuary, we’ve created an immersive, theatrical space. Pioneering digital design meets bespoke art installations in the 133,000sqft store, which breathes new life into one of Madrid’s most iconic buildings.

More information on this story coming shortly. Follow us on Twitter and Instagram for all the latest.

Read our coverage:

Design Week
The DRUM
Retail Design Blog
Retail Week

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