Primark's impressive new flagship has opened in Madrid. Designed by Dalziel & Pow, the space is made complete with immersive digital design. More here.
We’re very excited to see Primark’s new flagship open in Madrid today.
Based on the concept of an urban sanctuary, we’ve created an immersive, theatrical space. Pioneering digital design meets bespoke art installations in the 133,000sqft store, which breathes new life into one of Madrid’s most iconic buildings.
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