Next Hedge End: shaking up the big-box format

Our new concept shakes up the tired big-box format for Next's latest development in Hedge End, Hampshire. Dalziel & Pow, a leading store design agency.

Dalziel & Pow
By Dalziel & Pow
Posted 18. 08. 2014
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Next has unveiled the latest development of its pioneering Fashion, Home and Garden format in Hedge End, Hampshire – the first in its estate to be built entirely from the ground up and to feature our new Womenswear department concept.

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Shaking up the tired big-box format, our concept unites Next’s full fashion offer with an expanded Homewares department, a Costa-operated café and garden centre. A distinctive approach to visual merchandising sees the home and gardening ranges displayed in cross-category, themed room sets, following the Get the Look edits found in the fashion department. A new Womenswear concept, totalling 10,600sqft, is the brand’s strongest and most compelling to date.

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The overall impression is one of accessible luxury; this concept previews a number of stores of this scale and quality in the coming months.

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