Next has unveiled the latest development of its pioneering Fashion, Home and Garden format in Hedge End, Hampshire – the first in its estate to be built entirely from the ground up and to feature our new Womenswear department concept.
Shaking up the tired big-box format, our concept unites Next’s full fashion offer with an expanded Homewares department, a Costa-operated café and garden centre. A distinctive approach to visual merchandising sees the home and gardening ranges displayed in cross-category, themed room sets, following the Get the Look edits found in the fashion department. A new Womenswear concept, totalling 10,600sqft, is the brand’s strongest and most compelling to date.
The overall impression is one of accessible luxury; this concept previews a number of stores of this scale and quality in the coming months.