We've positioned and designed the brand identity and collateral for this new Dubai-based optical business, Vision Industry.
As a business, Vision Industry is focused on innovation, design, and health, with an in-house eye clinic and frame manufacturing lab ensuring its customers get the best check-ups and fittings. We initially worked to clarify the brand’s purpose to provide the highest level of care, service, innovation and design; aiming to become an industry benchmark and authority in the world of eye health.
Using our brand world model, we defined the brand purpose, focusing on offering the best in both eyewear and eyecare, with the mission to change eyecare, democratising it for all. This resulted in the new position which sees a world where looking good and seeing well come together with passion and precision, with the vision and experience principle of ‘Sight made simple, enjoyable and personal for all.’
We then built from this clear position, creating the new brand identity and all the supporting brand assets and communications across its logo mark, Iconography, Print, Packaging, Online and Social Media, and Product Storytelling.
A clean & contemporary visual language was supported by a flexible brand pattern inspired by how the eye perceives light.
The brand launches with a flagship experience in Mall of the Emirates – Dubai, in spring 2023.