Our Missguided concept launches in Dubai

Missguided has brought our #MissguidedIRL concept to the Middle East with its newly opened store in The Dubai Mall.

The brand’s first international store features the same Instagrammable, playful experience as their UK locations. The concept was created to reflect Missguided’s fearless, fun and self-expressive identity, combining fashion, inspiration, and a lot of pink. To read more about the concept, click here.