Another project update, and this time our work that launched earlier this year creating a new store concept with Marks & Spencer.
We have worked with M&S to design the new Clothing and Home concept for Stevenage and beyond. Created to reflect the Design Vision of "Effortless inspiration for life", the concept creates a flowing journey through Fashion, Footwear, Lingerie, Beauty, Menswear, Kids, and Home.
The concept features some key anchors, beauty, home fragrance and footwear all have a very distinct identity, created with the use of a very natural palette of complimentary materials. Brands and Sub-Brands are featured across all departments, helping the visitors navigate the space.
The space is flexible, with a very consistent approach to perimeter merchandising across all product groups and a series of stand-out moments centre floor that create the drama. The shell materials are simple, a concrete textured floor, warm grey wall panels and an open ceiling give the space a very contemporary feel.
Lighting is a key enhancement to previous concepts, relying on a very flexible spot and track to the majority of the store and highlighting walkways with a raw LED pendant strip light. A soft concealed uplight glow runs continuously around the perimeter, creating a very calming backdrop to the stock.
There is an emphasis on service, with enhanced fitting rooms and the introduction of self-serve tills to deliver an effortless experience.
In recent years M&S have invested heavily in a very successful concept for their Food offer, this recent development in Clothing and Home matches that ambition to deliver a concept that delivers on the brand goal to be, relevant, ownable, authentic and engaging.
Come and see us at EuroShop, Hall 13 The Designers' Village
Once again we will be exhibiting and presenting at EuroShop.