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Marie’s Baby Circle wins at the Shop! Design Awards

We are pleased to announce that our project for Marie’s Baby Circle has won two awards at the Shop! Design Awards. The South Korean nursery brand won Gold in the Softline Speciality Store 7,501-25,000 sqft category and its ultra-engaging, and playful snuffling and snoring giant bears won the visual presentation award! A big well done to all involved.

Our winning snuffling and snoring bears

Located at Starfield Goyang, northwest Seoul, the store creates an even more comfortable and relaxing shopping experience for mums-to-be. The shop floor is 20-30 percent larger than the inaugural Marie’s Baby Circle flagship (which launched in late 2016), yet offers the same range of products. It also boasts an expanded Baby Canteen cafe and seating areas, and introduces a raft of brand new features including a studio for socialising and support.

Marie's Baby Circle Canteen

 Always thoughtful of mothers’ needs, there are two changing areas and two feeding rooms in-store, and plenty of seating within the travel section. This enables pregnant women buying a stroller or car seat to sit back while products are brought to them by staff.

A baby changing area

The new studio space hosts pre-natal classes, product demos and wellbeing activities such as yoga, transforming into a children’s play area on the weekends when more families visit the store. Another enticing addition is the dedicated pop-up space, taken over once a month by Korean specific brand.

The new studio space

Fun for children is also at the heart of this concept. A digital wall invites them to interact with an enchanted landscape, touching the mural to triggering different animations and audio. New enhancements include a soft-play area of foam-covered woodland, soundscaping and gobos projecting leaf patterns on the floor. Additional seating by the digital wall lets parents relax while children are playing. The brand’s award-winning snoring bears, which kids can cuddle up to for story time, are back again and now feature honey pot and tree trunk-style chairs.

The padded woodland area


5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117

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