Building on the success of its award-winning Westfield London retail concept, the Glasgow Fort store emphasises bespoke service, interactivity and community across 466 sq m of retail space.
In a layout zoned into ‘worlds’ based on new parents’ key shopping missions, the popular categories of Baby Fashion, Home, Service, Gifting and Travel are now joined by a Maternity offer.
This features skincare designed in partnership with natural beauty brand Bloom and Blossom, stylish lounge and sleepwear, as well as pregnancy pillows, sleep sprays and comforters – all designed to help mum and baby get the best night’s sleep.
The store also boasts an athleisure clothing line for mums-to-be designed in collaboration with cult fitness studio, Frame. Frame will also be hosting pre and post-birth exercise classes, enhancing the community centre feel.
Read more about our Mamas & Papas concept here.
Keith Ware is once again judging at the VMRD Awards.
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