As part of our work to reposition and redesign the Russian lingerie brand Kiss, by Infinity Lingerie, we have created a new direction and campaign for its photography. We have developed a playful concept for the current campaign, using balloons as props for a party atmosphere. The photographer Chloe Mallet helped us bring this vision to life. The imagery is now live across the brand’s advertising and website, and will be in store later this month.
Congratulations to our client Next, on their recent 40th anniversary.