We recently teamed up with Johnnie Walker to create premium packaging for their Dubai Exclusive Black Label twin and triple packs. These special editions were designed with Dubai's bustling travel retail environment in mind, aiming to capture the essence of this dynamic city.

Capturing the Spirit of Dubai

Our primary goal was to create packaging that truly reflected Dubai's unique character. It needed to feel localised and exclusive, while also grabbing attention on the shelf. With a focus on capturing a sense of place, making these packs a true memento of the city.

A Tailored Design

Building on Johnnie Walker’s globally recognised visual identity, we developed bespoke graphics specifically for the Dubai Edition. This included:

• A Custom Dubai Exclusive Emblem: A unique symbol to signify the special nature of these packs.

• A 'Keep Walking Dubai' Icon: A localised take on the iconic Johnnie Walker slogan, connecting it directly to the city.

• A Tailored Pattern: Inspired by Dubai’s rich cultural heritage and impressive architectural motifs, this pattern adds a distinctive regional flair.