Leeds-based retailer Joe Browns has further expanded its bricks and mortar footprint, opening its first outlet store in York.
We worked with Joe Browns again after helping the brand debut into physical retail with an impactful store in Meadowhall, Sheffield. David Dalziel, Creative Director, commented: “Joe Browns have just launched their ‘difficult second album’ opening a second store after the success of their physical retail launch in Meadowhall in 2017.”
“The new store in York is, if anything, more ambitious, more rich in detail, more confident and every bit as impactful. A simpler box, but full of character. It’s not often our clients are brave enough to make such a distinctive statement. “
Much like the flagship store in Meadowhall, the décor in the York outlet is one to be marvelled, really bringing to life the colourful, three-dimensional brand. Simon Brown, founder and Managing Director, said: “It’s wonderful seeing the sheer fun and essence of Joe Browns brought to life in bricks and mortar. The launch has been a resounding success. We have a very loyal customer base in York and the surrounding areas, so it’s wonderful to be able to give our customers the physical space they’ve been longing for.”
Nicki Giordano, the newly appointed Store Manager for Joe Browns, said: “The feedback has been wonderful, people love it! Joe Browns is such a feel-good brand.”
Mike Thomas, Centre Manager at McArthurGlen Designer Outlet York said: “We are delighted to welcome clothing brand Joe Browns to McArthurGlen’s portfolio of brands. The launch has been a huge success and as a result we expect the store to be a firm favourite amongst our guests.”
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