News

Joe Browns debut physical store opens!

Joe Browns opens in Sheffield's Meadowhall shopping centre with a concept designed by us.

Dalziel & Pow
By Dalziel & Pow
Posted 07. 11. 2017
JOB0003 H e1522059286918

Mail-order and online retailer Joe Browns has made a bold and impactful debut into physical retail with a unique, quirky and inspirational store designed by us.

JOB0002 H 1024x683

Brimming with personality and built from a clear set of lifestyle values, the launch of the brand’s first flagship store aims to make its customers feel happy, confident and free. Through capturing the essence of the fun and liberating lifestyle brand, we’ve created an inclusive haven for free-thinking, spontaneous individuals who want their fashion choices to match their lust for life.

Joe Browns

The decision to move to bricks-and-clicks retail comes off the back of two record sales years for the company that’s reported a rise of more than 30% in direct sales.

JOB0001 H 1024x683

Simon Brown, MD and founder of Joe Browns, said: “We’re passionate about being remarkable in everything we do at Joe Browns, hence we’re very excited to be working with Dalziel & Pow to bring our strong personality to life. We are non-conformist, open-minded and courageous which will be reflected in the store design to give people that haven’t heard of our brand the full, unique Joe Browns experience.”

JOB0008 H 1024x683

David Dalziel, Creative Director at Dalziel & Pow said: “Designing a store for a popular online brand with no physical representation is a huge responsibility, we need to reflect its core strengths in a way that’s truly individual and appealing to the new audience it’s about to meet. Joe Browns is full of personality, so it’s clear we have lots of inspiring content to build on. Its ambitious launch into ‘conventional’ retail is part of a growing trend that will rejuvenate the fashion sector, a new, challenging concept that will energise the market.”

JOB0005 H 1024x683

Be sure to visit the store in the Meadowhall shopping centre, Sheffield!

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon

Show:
Searching...