Yesterday afternoon Steph and I took ourselves down to a few exhibitions. The first of which was The Royal Academy's Summer Exhibition, which proffered a fantastic expanse of work (most of which was for sale) from both emerging and experienced artists.
Yesterday afternoon Steph and I took ourselves down to a few exhibitions. The first of which was The Royal Academy’s Summer Exhibition, which proffered a fantastic expanse of work (most of which was for sale) from both emerging and experienced artists; Tracey Emin, Ron Arad, Antony Gormley, Grayson Perry, Anish Kapoor, Thomas Heatherwick to name a few. Particular highlights were oil paintings by Bill Jacklin and Tom Phillips’ ongoing series of work.
Next was the Serpentine Pavilion, sponsored by F&M – abundantly apparent with the famous peppermint brand colour applied to the (token) seating, bar and parts of the structure’s fabric. The atmosphere once inside is comparable to that of a tent in bad weather, stuffy and lacking interest. The bright colours are imperative to the interest of this structure. The space felt more like a brand experience than an installation to be admired for its own worth.
Lastly The Design Museum offered us ‘Life On Foot’ by Camper as well as Designs Of The Year. Life On Foot was a great exhibition, with Camper’s typical table height displays amongst some large, intersecting spatial installations. Particularly eye catching were the advertising posters for the brand, which presented witty content without direct product reference. The show itself was very well designed, with some beautifully simple detailing.
Designs Of The Year once again did not disappoint; some great designs including a gadget that attaches to a cow’s tail and texts you when said cow is about to pop, a supermarket campaign to reduce food waste, as well as Monument Valley, the most beautifully designed iPad game. It has my recommendation.
We believe delivering on all aspects of the total brand experience is key to being an engaging brand. With brand spaces as a core pillar, our Creative Director, David Dalziel, discusses what’s next for the world of retail des...