News

Bringing digital fluidity to physical retail

Eobuwie makes its physical retail debut with our innovative, sector-defining store concept.

Dalziel & Pow
By Dalziel & Pow
Posted 09. 05. 2018
EOB0006 H e1526463721330

Eobuwie.pl is striding forward with a new, sector-defining store concept we created, positioning the Polish brand as the ‘next big thing’ in footwear retail.

EOB0078 H 1024x683

The concept is a direct response to the changing face of retail, and unlike many other brands, Eobuwie has adopted a customer-centric approach – behaving truly innovatively and expansively. Building on its dominance in e-commerce, Eobuwie’s new proposition seamlessly blends the digital and physical on the high street for an exciting, easy-to-shop alternative to traditional footwear stores. With this digitally enabled store environment, Eobuwie aims to expand its appeal beyond the established online audience.

EOB0006 H e1526463721330

Eobuwie is owned by CCC S.A the largest footwear retail company in Central Europe and the largest footwear manufacturer in Europe. We recently created CCC’s new own-brand concept stores, which help customers browse an abundance of styles in an easy-to-shop self-service mode. Customers have almost the entirety of the brand’s stock at their fingertips.

EOB0063 H 1024x683

Eobuwie’s physical debut has a completely different purchase journey, the store has no physical product on the shop floor and is supported by a vast stockroom for a free-flowing experience mirroring its online service.

EOB0012 H 1024x683

A pair of digital screens flank the open entrance to attract passing shoppers and the arrival zone is designed for quick transactions and purchases, with high stools and interactive touchscreen tablets on which customers can search and order. For customers seeking a slower journey, the heart of the store is designed for browsing and trying on shoes. This space has a warmer, more intimate feel with an industrial-style framework and fluted glass to bring privacy, and a lowered ceiling.

EOB0017 H 1024x683

Continuous eye-level screens create an immersive thread around the entire store and play rolling content that showcases Eobuwie’s wide selection of footwear – some 450 brands and 40,000 styles. The content is also played on two large screens beside the cash desks. These digital displays replace traditional VM, delivering a sleek, minimal store environment that emphasises the unique, seamless customer journey.

EOB0027 H 1024x683

From the back of the store, there’s a view into the stockroom which houses 110,000 shoe boxes, showcasing the vast range of brands and products available to the customer. Boxes slide from the stockroom down through the racking behind the cash desks, creating an element of retail theatre.

EOB0075 H 1024x683

Creative Director David Dalziel said: “This ambitious and challenging concept blends the convenience of online shopping with the fast fulfilment of bricks-and-mortar, setting a new standard for high street footwear retailing. It feels like a success already with queues to use the 45 digital terminals at busy times. Further plans are already underway to roll this out in the near future.”

EOB0044 H 1024x683

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon

Show:
Searching...