We’re excited to announce that we were appointed by Dermalogica to reinvent their customer experience with a fresh new concept that helps to humanise the clinical world of skincare.
Dermalogica is the number one professional skincare choice around the world, already renowned for the highest education, efficacy and training of professional skincare therapists. This new concept will speak directly to the customer to improve their at-home skincare routines and achieve their healthiest skin by connecting them with expert advice, treatments and professional therapists.
Four distinct areas have been designed where customers can consult with an expert, decompress and learn more about the brand’s purpose and skincare story, receive personalised treatments and then shop the range that best suits their skincare needs. Rounded rectangular forms inspired by Dermalogica’s Face Mapping skin zones are used throughout, helping to soften the space and guide customers on their personal skincare journey through the store.
The new concept offers a welcoming and relatable brand experience, whilst still maintaining the high-level of expertise and professionalism customers have come to expect from Dermalogica. Emphasis is placed on meaningful stories centred around real results from real people (both customers and skincare professionals). Education is core to the entire experience – customers are able to learn something about themselves, whether they are new to the world of skincare or a returning enthusiast, and will leave feeling confident, empowered and fully equipped to ensure their skin is the healthiest it can be.
Dermalogica General Manager, Mark Hermann, comments:
“With our unique roots in skincare education and professional treatments, we wanted a guided retail space that creates an immersive customer experience. Our ambition was to bring something to consumers they have never seen before; achieving their ‘healthiest skin ever’ based on personalised treatments and a results-driven home care routine. D&P developed the perfect environment for our expert skin therapists to kick off this bespoke journey, making sure that our clients learn something, not only about Dermalogica but also about themselves.”
The new design has launched as a kiosk format in H Beauty in Lakeside, with the standalone concept debuting at Bluewater Shopping Centre in Kent later this year.