Guinness partnered with Lazy Oaf for a limited-edition collection that features unisex jackets, knitwear, t-shirts and accessories, designed in line with the latest trends in streetwear with design cues from historical brewery workwear. These include iconic ‘drayman’ details, alongside Lazy Oaf’s much-loved illustration style in a host of premium quality fabrics.

We partnered with Guinness and Lazy Oaf to design a pop-up shop in Stephen’s Green Shopping Centre, Dublin - open for 4 weeks from December - designed to slow down the pace and dial up creativity.

The concept for the pop-up shop is ‘Slow Studios’; providing consumers with a space where they can take their time and tap into their creativity.

We designed the interior to have a confident black and white palette, layered with plywood and Bolon textures, allowing for the playful illustration and art direction to stand out.

The space also includes a social space and a personalisation area where customers can get their names engraved on a pint glass.

The Guinness x Lazy Oaf collaboration is also featured as part of Guinness Open Gate Brewery London in the Guinness Good Things store on Neal Street, where limited-edition collaborations rotate, offering a fresh reason to visit and explore.

We are proud to continue our partnership with Guinness, creating retail design concepts that elevate their brand story across stores, pop ups and collaborations.